What A Marketing Plan Should Include (part 1)

1.) Creating an Objective: As a strong proponent for creating an objective or purpose regarding any endeavor, I recommend starting with a clear objective for your marketing plan. Although it may mean spending a bit of time in contemplation, it’s best to be certain as to the overall purpose and objective of your company. Take some time to focus on what you really want to achieve. As an example, when I first began my consulting business while putting together a rough marketing plan, I thought long and hard as to what I intended. More than anything else, I wanted to share my skill in a positive and meaningful way. Focusing on what I felt about my expertise, I knew that I enthusiastically enjoyed the challenge of creating material that is powerful, well written and simple to read. I also relished in the idea of empowering other people so with those thoughts in mind, I created an intention that aligned with my purpose. It is as follows: “My intention as a Writer/Consultant is to fully succeed at providing my clients with high quality written material that uniquely reflects their objectives by helping them stand apart from the crowd!” That intention has taken me far on the road I contemplated many years ago.

2.) Targeting Your Audience Included in your marketing plan should be the strategies you intend to apply for specifically reaching your targeted market. Pay special attention as to which audience you are trying to reach. Are there particular trends in your industry? Are you aware of your competition? Are layoffs effecting your particular arena and if so is it to your benefit or detriment? Have your searched the need for your product? In other words, consider how the economy may effect people either negatively or positively when they consider purchasing your product or service? The economy does not necessarily influence some industries, but because it does effect many markets, you may want to narrow your focus.
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Source : Charlene Rashkow. www.allyourwritingneeds.com